TEAM
The team of founders was created organically following other joint projects – including companies that sold products to over 120 countries around the world and were often the forerunner of entire fitness fields – e.g. functional constructions or outdoor treadmills:
Ive Outdoor –
iGreenMill –
Quincy Sport –
Champions Ladder –
Aquatic Ecosystem –
Mateusz Lendzioszek – CEO and co-owner. In the sports industry from the age of 10. He trained weightlifting at the level of the World Championships and the European Championships, winning together over 100 medals at sports events of various importance. For several years, a multiple marathon runner (including Los Angeles and Warsaw). In the company, he is responsible for the development of new products and development strategy. He has visited 120 countries around the world and participated in sports fairs in over 70 countries.
Wiktor Kumala – Sales Director. He coordinates the entire global network of distributors. In the fitness industry for 15 years, he founded and developed several brands with supplements for athletes, both in Poland and Great Britain – in cooperation with bodybuliding.com and Food Mathers from the USA. In London, he also successfully participated in creating needs for the pharmaceutical market. Education in economics – “Controlling and management of corporate finances” – also allowed him to pursue Brand Management, coaching and franchise. Excellent knowledge of the financial and fitness market. Very high interpersonal skills as well as know-how.
Damian Romanik – Operations Director. His education in logistics enables him to operationally coordinate all production and logistics activities within the company. He has been present in the sports equipment manufacturing industry since he was 18 years old and has been absorbing knowledge about this sector since the age of 12, thanks to his father, who has been working in this industry for several decades.
Karol Tyniecki – Technology Director. Education in the fields of machine design and production management. For many years, he held the position of a technologist at FORTE, where he was responsible for the coordination of production in 4 production plants. In private life, a big fan of the fitness industry and one of the few actively training technologists in the world, which allows the company to create amazing products not only from the visual perspective, but also from the biomechanical perspective.
Marek Romanik – Production Plant Manager – in the fitness equipment industry for 15 years. In the manufacturing industry for 35 years.
TRACTION
Queenax Installations
Countries with Installations
5-Star Hotels Worldwide Utilizing Queenax Products
Product Sales Value in 2010-2023
NBA Teams Utilizing Queenax (22 out of 30)
Number of Fitness Club Chains Utilizing Queenax (7 out of TOP10)
INSTALLATION NUMBERS
The total value of Queenax product sales from 2010 to 2024 is estimated to be approximately 270 million USD.
PREVIOUS REVENUE
The last owner of the Queenax brand was NASDAQ-listed Peloton Interactive, Inc.
Their daily revenues amounted to approximately $7.4M USD, with Queenax contributing about $62K USD.
Annually, this translates to $2.7B USD in total revenue, with $22.6M USD attributed to Queenax.
KEY CLIENTS
Queenax is the preferred solution among industry leaders across various customer sectors. We have achieved this through our versatility and ability to adapt to the specific needs of exclusive sports clubs, hotels, fitness clubs, and renowned public institutions globally.
Sports Clubs
AC Milan
Manchester United
Los Angeles Lakers
Chicago Bulls
Fitness Clubs
Gold’s Gym
Virgin Active
Anytime Fitness
XtraFit
Hotels
Hilton
Marriott
Kempinski
Jumeirah
Public Institutions
US Army
Germany Army
Finland Army
Italy Army
Universities
University of Wuppertal
Cardiff University
Busan Bumin Hospital
University of Kent
FINANCIAL FORECASTS
SOFTWARE (SAAS)
Our projections for SaaS anticipate reaching 5,310 users by the end of 2027, which is estimated to represent about 20% of the hardware owners by that time.
Projected Revenue (after basic operating and maintenance costs for the SaaS system):
2025:
2026:
2027:
Projected Income from Software:
2025:
2026:
2027:
HARDWARE (QUEENAX CONSTRUCTIONS)
Projected Revenue (after all company costs) from Hardware:
2025:
2026:
2027:
Projected Income from Hardware:
2025:
2026:
2027:
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MARKET POTENTIAL
FITNESS
The global fitness industry, encompassing over 1 million training facilities and engaging 205 million people, is projected to reach a value of $202 billion by 2030, according to IHRSA reports.
This growth is driven by a heightened awareness of health and wellness and the necessity for regular physical activity in increasingly sedentary lifestyles. As a result, there’s a growing demand for innovative and versatile fitness solutions like Queenax, which cater to a variety of workout preferences and fitness levels.
HOTEL
With over 700,000 full-service hotels worldwide, including more than 10,000 five-star and 110,000 four-star establishments, the hotel industry is increasingly integrating wellness amenities to enhance the guest experience.
Modern travelers prioritize hotels that not only provide comfort but also support their fitness routines. The incorporation of advanced, space-efficient fitness systems like Queenax can significantly boost guest satisfaction and loyalty.
REHABILITATION
According to the World Health Organization (WHO), an estimated 2.4 billion people globally require ongoing rehabilitation due to various health conditions.
Key findings from the WHO report highlight a growing demand for rehabilitation services, driven by changing health demographics and an aging population. As people live longer, the prevalence of chronic diseases and disabilities increases, amplifying the need for comprehensive rehabilitation services.
HOME
The home fitness market is rapidly expanding, with an estimated 80 million home gyms worldwide, including 17.5 million in the U.S. alone, out of 127 million households.
Responding to this growing demand, Queenax is set to launch a new home series in 2025, specifically designed for home users seeking versatile, space-efficient workout solutions. This initiative targets the evolving needs of fitness enthusiasts who prefer the convenience and privacy of home workouts.
PRODUCTS
Queenax™ is the epicenter of functional training—a dynamic approach to fitness that utilizes your bodyweight to achieve effective results. This system is not just an ordinary piece of equipment; it’s a versatile platform where you can pull, push, punch, and engage in various exercises. It comes equipped with monkey bars, dip bars, suspension belts, punch bags, boxing rings and more. Think of it as a sophisticated climbing frame designed specifically for adults, transforming traditional workouts into an engaging, multifunctional fitness experience.
WHAT WAS QUEENAX IN 2010 - 2024?
Queenax from 2010-2024 was a premium brand in the field of functional training, with its products present in over 20,000 commercial locations worldwide.
Queenax was described as a multifunctional training playground, primarily used for group sessions in fitness clubs and individually by hotel guests who trained either based on their own knowledge or by following exercises shown on printed posters – Queenax was not digitalized.
Queenax products were priced between $10,000 and $50,000, depending on size and functionality. Their design was and still is timeless, as they continue to be considered the most desirable product in premium fitness clubs and hotels.
WHAT WILL QUEENAX BE IN 2025 - 2029?
Queenax from 2025-2029 will be the undisputed leader in the field of functional training, aiming to sell at least 4,200 new products, each priced between $10,000 and $50,000.
The game changer for the coming years will be the digitalization of the brand and the creation of interactive training systems based on: a) touch screens b) mobile application c) licenses for using proprietary training systems.
Queenax will also open an entirely new segment called „home” – previously it was only „professional.” The home segment will not only include cheaper versions of the equipment for home users but, most importantly, a mobile application with a complete home training system in a SaaS model.
SAAS MODEL - COMMERCIAL CLIENT
The SaaS model (Professional – clients are fitness clubs/hotels) will involve providing 20,000 existing Queenax equipment owners (and 4,200 new owners) with a fully developed SaaS model in the form of a training application with a touch screen and granting rights to use Queenax-branded training sessions.
The competition in this area includes the following companies, but it is important to note that no other company in the world has such a well-developed base of exercise hardware (in this case, training equipment), making software expansion much easier, and once a client is secured, they cannot easily switch to competitive models because they own our valuable hardware.
COMPANIES WITH HARDWARE + SOFTWARE
LesMills: www.lesmills.com – Market Cap ~ $1,200 million USD
Xpotential: www.xponential.com – Market Cap ~ $500 million USD
Lululemon: www.lululemon.com – Market Cap ~ $37,000 million USD (their hardware is clothing)
*Their application is not available in Poland – clicking the link only shows their apparel section, which contributes very little to their valuation.
Zumba: www.zumba.com – Market Cap ~ $580 million USD (their hardware is clothing)
*All of the above companies started with hardware and, after building an appropriate customer base, moved into software.
Queenax Training System's
CORE FUSION
Difficulty level:
Training duration:
50
CARDIO BUILDER
Difficulty level:
Training duration:
25
TOTAL BODY
Difficulty level:
Training duration:
25
UFO TRAINING
Difficulty level:
Training duration:
50
YOGA QUEEN
Difficulty level:
Training duration:
50
MOVEMENT BASE
Difficulty level:
Training duration:
50
ATHLETIC BOOST
Difficulty level:
Training duration:
50
HIIT BLAST
Difficulty level:
Training duration:
25
QUEEN GLUTE
Difficulty level:
Training duration:
50
QUEENAX 25X
Difficulty level:
Training duration:
25
QUEEN GLUTE
MOVEMENT BASE
TOTAL BODY
HIIT BLAST
CORE FUSION
YOGA QUEEN
SAAS SALES DEPARTMENT
The plan for 2025 includes the creation of a sales department consisting of 10 SaaS salespeople focusing on key markets:
The estimated cost of the sales department for 2025 is $720,000.
CURRENT QUEENAX DISTRIBUTORS
A significant portion of Queenax product sales occurs through distributors – particularly exclusive distributors in each country. Recently, Queenax had approximately 100 exclusive distributors, of which at least 80% (around 80 distributors) are transitioning to our distribution network and will continue to sell Queenax products, to which we will offer our software.
Free
0$
/month
- Starter Package: N/A
STARTER PACKAGE
Touch Screen + Hardware + System
N/A
Use your smartphone or tablet.
Smart
99$
/month
- License for use of 1 selected Queenax training program.
- Starter Package: Standard Prices
- Free access to training app for ALL club members.
- 10% discount on training and certification for trainers in the club.
- Access to online training materials.
- Access to training app for each club member or hotel guest.
- Functional exercises, step by step
- Stabilization exercises, step by step
- Stream classes on mobile, tablet, web, and TV apps
STARTER PACKAGE
Touch Screen + Hardware + System
Touch Screen 24: 999 USD
Touch Screen 43: 1 999 USD
Touch Screen 75: 2 999 USD
Studio
299$
/month
- License for use of 3 selected Queenax training programs.
- Starter Package: $500 discount
- Free access to training app for ALL club members.
- 20% discount on training and certification for trainers in the club.
- Access to online training materials.
- Access to training app for each club member or hotel guest.
- Functional exercises, step by step
- Stabilization exercises, step by step
- Stream classes on mobile, tablet, web, and TV apps
- Various programs and exciting challenges
STARTER PACKAGE
Touch Screen + Hardware + System
Touch Screen 24: 499 USD
Touch Screen 43: 1 499 USD
Touch Screen 75: 2 499 USD
Premium
499$
/month
- License for use of ALL Queenax training programs.
- Starter Package: $1000 discount
- Free access to training app for ALL club members.
- 30% discount on training and certification for trainers in the club.
- Access to online training materials.
- Access to training app for each club member or hotel guest.
- Functional exercises, step by step
- Stabilization exercises, step by step
- Stream classes on mobile, tablet, web, and TV apps
- Various programs and exciting challenges
- Exclusive classes with special guests and themes
STARTER PACKAGE
Touch Screen + Hardware + System
Touch Screen 24: 0 USD
Touch Screen 43: 999 USD
Touch Screen 75: 1999 USD
COMMUNITY
CONTACT
Queenax World
Mateusz Lendzioszek
+1.424.253.0999
+48 512 975 262
mateusz@queenaxworld.com